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What Wizard Wellness Tells Us About Beauty’s Next Category Migration
Wizard Wellness just landed in 3,100 Walmart and CVS stores across the U.S. - including around 1,500 branded Walmart endcaps. For a brand that only launched direct-to-consumer in January 2026, that is a significant jump into the mainstream.
4 days ago


The Signals Are Already There >>>The Shelf Space Just Hasn't Caught Up
Oral wellness is moving from dental aisle to beauty shelf - and the window to get in early is closing.
Aug 3
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