Wizard Wellness just landed in 3,100 Walmart and CVS stores across the U.S. - including around 1,500 branded Walmart endcaps. For a brand that only launched direct-to-consumer in January 2026, that is a significant jump into the mainstream.

Oral wellness is moving from dental aisle to beauty shelf - and the window to get in early is closing.

The 2026 consumer is navigating serious decision fatigue. Between the endless options online, on shelves, and across apps, even the smallest point of friction is enough to make them abandon a product entirely - and honey, it turns out, has always been full of friction.